DG press has started a marketing campaign to explain the web offset printing process. The Dutch press manufacturer wants to explain the offset printing process to flexographic printing companies, because, according to DG press, these companies are not familiar with offset printing.

The marketing campaign is built upon the slogan “Flexo or Web Offset.” DG press has indicated that web offset presses could be seen as an alternative for flexographic printing presses, which are used by a majority of companies who are printing on flexible materials.

“Printers have to undertake a learning curve for their transition to other printing techniques,” says Peter Kloppers, director of DG press. “We want to help these printers by explaining the offset technique, which could also be seen as the first step in introducing the recently launched Thallo web offset printing press to the flexible packaging market. The idea behind this campaign is to introduce the technique at first, followed by promoting the new printing press.”

In a series of three episodes, DG press’ service engineer Rudy Hoogkamp will talk about all important aspects of the offset printing technique. The first video, which can be seen below, is highlighting the principles of offset printing, such as the ink and water balance, the ink-knives to determine the correct ink-volume and the way offset plates create the printed image.

More videos are planned to be released and promoted within the upcoming months, as well as advertisements that are intended to have the same goals.